Web Site Development

One of the most important tools for any business is to have a high impact web site that facilitates the company’s sales, marketing, and customer retention efforts. A properly designed and well maintained site can be your most powerful marketing asset. The key words in this statement are properly designed and well maintained.

What do we mean by a properly designed web site?

Most petroleum marketers struggle with the basic concept of what a web site is and what it can do for their business. They critique, and seek to emulate, sites not by their functionality and content, but by their thirty second curb appeal. In doing this marketers miss the primary purpose of a web site, and ultimately end up spending thousands on superficial graphics instead of substantive components that will bring both prospects and customers back on a repetitive basis. They end up with a shallow site that is looked at once or twice and then never again.

A properly designed web page must certainly look good, but it also must contain valuable information that is of benefit to the prospect or client. And to keep your target coming back again and again, that content must continually change.

This leads us to the question of what do we mean by “well maintained”? A well maintained site can only occur if the marketer themselves have a high level of control over the content and are able to change that content on a moments notice.

PowerUp Fleet is a unique solution for petroleum marketers when it comes to web site development. First of all, we know your industry and are able to apply years of knowledge to your development process. Secondly, we are delivering a “Fortune 500” web site functionality that allows you (the customer) to take control of the site and make those changes necessary to keep your content fresh and appealing to the target market. And we do all of this for a fraction of what it costs to create most non-functional web pages.